One of the things I've really been trying to implement lately are strategies that automate my blog to make my life easier and also give me more time to spend on the important things like my family, taking some time out for myself and travel of course. Does this sound familiar to you? In today's post I want to share with you how to automate your travel blog because, really, life is too short!
Use A Scheduling Tool...Or Two
One of the best ways to automate your travel blog is to batch everything and schedule it in advance. I'm talking blog posts, email newsletters and most importantly social media. Social media can take up so much of our lives, whether it's constantly updating our newsfeeds, checking in on friends or what it's really made for: socialising. Now, I'm not going to tell you scheduling your social media posts eliminates all of the time wasted on social media, because you do need to interact and engage with your online community. But it does ensure you are consistent in your posting and don't leave your page blank for two weeks because you're simply busy.
There are so many social media schedulers out there including Buffer, Hootsuite, Slack Social, Board Booster and Meet Edgar. Find the one that is right for you and is in your budget (some even have free plans!) and batch your content a week or month in advance. The best thing is you can set and forget about it until you need to schedule more. This gives your more time to spend on other things both inside and outside of your travel blog. If you are looking for an easy way to plan out your content month-by-month, download my free planner below.
If you're finding yourself overwhelmed and overworked, it could be a good idea to start outsourcing your work to someone else. This doesn't necessarily mean you have to hire a VA or put someone on full time, but there are ways you can delegate without spending too much money. Think first about the tasks you find most time consuming and that could be quicker and easier for someone with the skills to simply do. For me, this is generally design work, although I have gotten better over time. A great place to outsource these simple tasks is on Fiverr. Fiverr is a marketplace where people offer their services in exchange for a fiver or $5. Some tasks cost more or you can pay additional for upgrades but you will be astounded by the tasks you can get done for just $5.
IFTTT aka If This Then That
I can't believe someone didn't think of it earlier, but this is one of my go-to apps for automation and productivity. Basically you can connect any action on one platform to an outcome on another. For example, IF a new subscriber is added to your Mailchimp account THEN you get a notification on your device.
Some other great examples of how IFTTT can work for you include:
- IF a new blog is posted on Wordpress THEN tweet it
- IF a new blog is posted on Wordpress THEN send a notification
- IF you star an email in Gmail THEN create a new card on Trello
- IF a new photo is posted on Instagram THEN tweet it
- IF a new photo is posted on Instagram THEN pin it to a specific board on Pinterest
And this doesn't just apply to automating your travel blog, it can be applied to many areas of your life including your home, your devices and your fitness goals. Give it a go today and I promise it will alleviate so much stress in your life!
Plugins That Make Your Life Easier
The basic idea of plugins, if your blog is on the Wordpress platform, is that they extend the capabilities of your blog and make running a blog much easier. There are some key plugins I recommend which not only save time for me on a daily basis but just make my life easier in general. They afford me more time to spend on the important things like the content of my blog or interacting with my valued readers. Some of the plugins I find to be useful are:
- Backup Buddy - automatically backs up my blog so I never have to worry
- Yoast SEO - makes life easier by prompting me to make a post SEO friendly
- Leadpages - need I say more. Leadpages automates all of my opt in pages and pop-ups
- Revive Old Post - automatically revives my old blog posts by tweeting them
- Disqus - helps automate moderation of blog comments
Email Sequence Automation
The last thing I have implemented for my travel blog is automated email sequences. This makes my life so much easier and ensures my blog is consistent even when I may be having a busy week. The main email sequence I have set up is a simple one: when people sign up for my email list, they are automatically sent a personal email welcoming them to the squad, outlining what they can expect and the link and password to the free resource library. I also have a few lead magnet email sequences set up, for example, my Travel Blog Bootcamp which sends out an email every day for 8 days. Depending on your email service provider, you should be able to easily set these up to run automatically. You can also automate tagging and other triggers through your email service provider which will save you so much time. My favourite email service provider I use for my email automations is Active Campaign because it does all I need and it is very affordable.
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