There are so many little things you can do to improve your travel blogging skills and to be a better travel blogger overall. Today, I want to share with you five things you can implement this week to take your blog up a notch and make a huge difference in the growth of your blog over the next year.
Stop, Collaborate and Listen
All jokes aside, the most important thing you can do as a travel blogger is collaborate with other amazing travel bloggers. In this day and age, opportunities are all about networking so instead of being jealous of your competitors, why not collaborate with them to reach a wider audience and grow your blog. The other great thing about networking is that you will make blogger friends for life who will be there through your blogging trials and tribulations. Some great projects to collaborate on are guest posts, webinars and giveaways. Collaborating with other influencers in the travel blog arena will elevate your authority and influence and in turn make you a better travel blogger. If you are looking to collaborate with others in your niche, come join our free Facebook group and make some blogging friends!
Produce Valuable Content
This is a big one! Have you ever started to write a post and thought, will anyone actually care about this? Valuable content is key to being a better and more strategic travel blogger. Instead of blogging willy nilly, start researching what you ideal audience actually wants and needs. What is going to make them view your blog as a valuable resource and have them coming back time and time again? Then you can think about adding valuable content upgrades to posts to engage your readers even further.
Schedule Social Media
Life is too short to spend all day every day on social media. It takes up too much time as it is without running and maintaining 3-5 social media channels for your blog. A better and more efficient way to keep your social media active is to schedule everything. Facebook has a built in scheduling system which I use to schedule posts a month in advance. It makes my life easier by spending only an hour or two at the start of the month. For Pinterest, I have started using Board Booster, which is worth the nominal monthly fee starting at 500 pins per month. The best part about Board Booster is that you can set it up to loop pins so you don't have to keep pinning new content every single day. This tool has saved me a ton of time and rapidly grown my followers on auto-pilot.
For Twitter and Instagram I use an app called Hootsuite which is easily used to schedule posts throughout the week for me. Instagram is a little bit of a different beast so Hootsuite sends you a notification when you have scheduled the post but you have to physically post it. The scheduling of social media does not replace the personal interactions you have with your community but it makes posting content more efficient and isn't that what we all want in our busy lives!
Build an Email List
This may be a little counter-intuitive to my last point but although social media is all the rage today, building a loyal email list is the key to start monetizing your blog. Why is that you ask? Well, think about it this way, we check our emails everyday, emails are sent to us personally and do not rely on us opening up an app and scrolling through a feed. Just as importantly, you and only you own your email list! It is your property and can not be taken away from you like followers can if your account is deleted or that social media fad fades away. And think about this, your email list is not affected by changes to social media policy like the dreaded new Facebook algorithm. There are many ways to start growing your email list, even from scratch, including Pinterest, giveaway, lead magnets and reaching out to influencers. My favourite email service provider is Active Campaign because it is so affordable and has all the automation features I need.
I know this sounds like an obvious one but to be a better travel blogger you need to actually travel to sustain the content on your blog. For me this is quite easy as I am a travel agent also so go to a lot of launch nights, ship inspections and even educational trips to keep up to date on the travel world. It has certainly helped me be a better travel blogger and ensure I have enough content to keep me going for years. And you don't just need to travel for the purpose of documenting with photos and your writing, you need to revel in the experience of travelling itself in order to provide valuable insights for your readers.
Are you just starting out on your travel blogging journey or a long time veteran? I'd love to hear your both your positive experiences and struggles. Comment below!
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