I've been getting a lot of questions about Pinterest lately over in the Travel Blog Squad Facebook group. I think a lot of travel bloggers are realising the power of Pinterest when it comes to growing their travel blog traffic but maybe they don't know exactly where to start. Pinterest has long been my favourite social media platform as it is awesome for traffic generation and brand awareness but this wasn't always the case for me. I struggled with setting up my Pinterest account the right way in the beginning and spent a lot of time on trial and error to get my account to the over 10,000 followers it has today. Today I want to share with you my top tips for setting up your Pinterest blog account the right way.
Switch To A Business Account
If you already have a personal Pinterest account and you are wanting to use this as your blog account then you will need to make the switch to a business account. The major benefit of a Pinterest business account is that you get access to analytics to see what is working and not working for your pins. Another benefit is that you can verify your blog URL making it easier for followers to click through and read your blog direct from your profile. All you have to do to make the switch is:
- Log in to your personal Pinterest account
- Head to Pinterest for Business
- Click 'Convert Now'
- Enter your details and you're good to go!
Write a Kickass Bio
Your account name and bio are going to be the first two things readers see when they come to your profile so it is super important that these are strategic and stand out. In your bio, you want to include three key things: your blog name, what you do and how you help people and a call to action with a link. Obviously, having a limited space of 160 characters for your bio, you need to keep things concise so really think about what your niche is and how you are serving your readers before sitting down to write this.
Verify Your Website URL
There are two ways to confirm your website URL so it shows as a hyperlink in your profile. Head on over and read Pinterest's guide to verifying your URL. There are also different instructions depending on which host you have.
Clear Out All Of Your Old Boards
This is the important part, especially if you converted your personal Pinterest account to a business one. Go through your existing boards and hide any that are not relevant to your blog and its content. You can set these boards as secret boards if you don't want to delete them. You then want to create ten or so boards that are relevant to your niche and speak to your ideal reader and start filling these up with pins. Tip: don't forget to create a 'Best Of' board that features solely your blog content and is positioned as the first board people see when they click through to your profile.
Enable Rich Pins
For those who are thinking 'what's a rich pin?' A rich pin displays your blog name and icon below the pin image. It also has the title of the post in bold which makes it stand out among all of the regular pins. If you have Wordpress, then enabling rich pins is super easy:
- Install the Yoast SEO plugin if you haven't already. Head to the Features tab and enable the metadata by making sure the Advanced Settings Pages is enabled.
- Head on over to Pinterest's Rich Pin Validator and enter the link to any blog post on your site and click Validate.
- A message will then pop up to say your pins have been validated, click Apply Now and you are all good to go. Note: It can take a few days for Pinterest to approve your rich pins but you'll know when your pins start displaying with a bold title.
Keywords, Keywords, Keywords
Keywords are so important when it comes to Pinterest because this platform is not just the aspirational vision board people see it as, it is a visual search engine. You need to make sure you have a ton of keywords in your board description and also in your pin descriptions. See below for examples:
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