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Travel Blog 101

Launch Your Unique, Beautifully-Designed and Valuable Travel Blog in Just 30 Days.


Are you feeling overwhelmed or lacking the confidence to create a travel blog from scratch?

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Do you want to share your travel experiences and inspire would-be travellers but scared off by the tech?

Do you want a headstart in creating an engaged audience, a trusted source of travel advice and a strong brand in only 30 days?

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It may come as a shock to you that owning a travel blog isn't as #wanderlust as it seems!

What are you waiting for?


Trekking the world may be easy…but putting your experiences to paper (or keyboard) may not. In attempting to create my first travel blog, I discovered that it wasn’t quite as easy as I expected – and when I reached out to fellow travel bloggers, I discovered many had the same struggles.

Many travel bloggers, myself included, felt overwhelmed with creating a travel blog; they worried that people might overlook their experiences on the vast expanse of the digital world. Others had trouble understanding the technology behind setting up a blog. Many wanted to make money from their travel blogs, but didn’t know where to start. However, all the bloggers I talked to had one thing in common – they all wanted to share their travel experiences online.

Does this sound like you?


After finding so many similarities between myself and other travel bloggers, I was inspired to create a course that would make the art of travel blogging easy – and so, Travel Blog 101 was born.

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Imagine if...

You had the financial freedom and lifestyle to travel the world and tick off your bucket list along the way.

You could share you travel stories and experiences with an audience who hangs on your every word.

You were paid to travel and experience destinations, hotels, tours and activities.

You were part of a strong, successful and supportive community of other travel bloggers who motivate each other to do better each and every day.

You could do something you LOVE for a change.

Well, now you can!

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So who is this course for?


The Wannabe Digital Nomad

Do you dream of packing it all in and travelling the world full time? Imagine sailing the spectacular blue and white Greek Islands or climbing the Inca Trail to Machu Picchu. Successful travel blogging gives you the means, and an excuse, to work from anywhere in the world there is an internet connection.


The Part-Time Dreamer

You work full-time or part-time and enjoy blogging about your travels on the side. One day it may evolve into a full-time gig but for now you are content in sharing your experiences and your journey to inspire others to experience the same joys.


The Absolute Beginner

Have you recently caught the travel bug but haven't yet travelled to that many places? Maybe you're not sure where to start or how to go about actually creating a travel blog from scratch with all the tech that is involved.

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“Traveling – it leaves you speechless, then turns you into a storyteller.” - Ibn Battuta

MODULE #1: Welcome

  • Welcome to the Course
  • Module 1 Worksheet - free download.
  • What to Expect - what to expect throughout the course including what to expect from me and what I can expect from you.
  • My Travel Blogging Struggles - a brief overview of how I became a travel blogger and the struggles I encountered along the way.

MODULE #2: Travel Blog Basics

  • Module 2 Workbook - free download.
  • Nichify - how to narrow your niche and find your ideal reader using the 5 Ws.
  • What's In A Name - choose a purposeful and catchy name.
  • Design 101 - design 101 when it comes to your brand colours, font and unique brand voice.

MODULE #3: Travel Blog Tech

  • How to Set Up Hosting With Bluehost - step-by-step guide to hosting your domain.
  • How to Install Wordpress - video tutorial of the Wordpress dashboard.
  • How to Install a Beautiful Theme That Works - choosing your perfect theme + downloadable theme checklist.
  • How to Install Plugins That Make Life Easier - which plugins work for travel blogs + top 10 plugins wishlist.
  • Mailchimp for Dummies - video tutorial.

MODULE #4: Travel Blog Promotion

  • Module 4 Workbook - free download.
  • Why Your Email List Should Be Your Focus - how to prioritise your email list, grow and nurture it.
  • Content Upgrades - how Leadpages can grow your email list through content upgrades video tutorial.
  • Social Media Channels - how to choose the right social media channels for your travel blog.
  • Social Media Strategies - strategies to grow your blog including the power of Pinterest, using Facebook groups to your advantage, how to write an effective social profile and how to implement content upgrades.
  • Guest Posting and Hosting - your comprehensive guide.


  1. EXCLUSIVE FACEBOOK GROUP - join the group and share your struggles and wins.
  2. EXCLUSIVE PINTEREST GROUP BOARD - join the group board and harness the power of Pinterest.
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a course for newbies and established travel bloggers: 

"I've done several courses now and the one I recommend for people wanting to set up a blog from scratch or someone who has maybe started a blog but got a bit stuck is Travel Blog 101. Sally is one of those lovely bloggers I connected with early on and has been so supportive to me through my early blogging days to now. "

- Claire Summers,

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Check out what the course looks like on the inside!

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And don't forget the downloadable worksheets, swipe files and checklists!

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Travel Blog 101 combines the strategies I used myself to launch a unique, beautifully-designed and valuable travel blog from scratch. If you find the course doesn't get you closer to your travel blogging goals within 30 days, then I'll gladly give you a refund. My goal is to get you to where you want to be!

Say hello to Sally - your instructor! 


I am a travel agent turned travel blogger who loves inspiring travellers to share their dreams and experiences with the online world. I love my work and I want to give others the freedom to love theirs too by creating a travel blog they passionately love.

My work as a blogger has been featured on sites such as Huffington Post, KarryOn and Travel Weekly among many others. In my spare time, I enjoy TED talks, tea of any kind and running (even though I'm still not any good at it!). I can't wait to connect with you inside the course and for you to become part of our growing squad community!

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Travel Blog 101 combines the behind-the-scenes knowledge I wish I had known starting out, easy-peasy tech tutorials and the strategies to grow your traffic and your blog from scratch.


Join Travel Blog 101 today!

THE super juicy bonuses expire ...

Monthly Payment

4 payments of $65

One Payment

1 payment of $247 - save $13!


Frequently Asked Questions

+ When does Travel Blog 101 start and finish?

The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish. The recommended time for completion is 30 days but we won't hold you to it if it takes you a bit longer to become an epic travel blogger.

+ How long do I have access to the course?

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

+ What if I am unhappy with the course?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund provided you have completed all modules and lessons and taken action towards your goals of launching a unique, beautifully-designed and valuable travel blog.

+ I already own a travel blog, is this course right for me?

Although the main goal of this course is to provide step by step guidance to beginners, if you have a travel blog that is just going through the motions and you feel you can turn your blog into something incredible if you get the right guidance, yes, you are in the right place. This course will teach you all the ins and outs of creating a successful blog. Please feel free to check out the course curriculum outline above if you are still not sure.

+ Will I start making money with my blog after taking this course?

To start monetizing your blog, you first need a solid foundation and a clear idea of who your ideal reader is. Making money from your travel blog takes time and consistency. Travel Blog 101 sets the tone for monetization by teaching you how to grow your email list with an engaged audience and new subscribers. You can't start making money from Day 1, otherwise everyone would do it, however, with these proven strategies you can start to earn an income.

+ I am not a 'tech' person, will I be able to keep up?

You my friend, are who I made this course with in mind! I too am not the most 'techy' of bloggers but with hard work and persistence I was able to create a blog I love. That will not be the case for you though because you will have my step-by-step video tutorials that are as simple as 1-2-3. And if you have any questions or are getting stuck, head on over the the exclusive Travel Blog 101 Facebook group.

+ What if I am short on time. How much time do I need to be successful with this course?

Ideally, you need to set aside 4 hours a week, that's only 30 minutes a day! Don't worry if you are short on time! I know we all live busy lives these days, that is why I have made all of the content downloadable so you can learn on-the-go, on your daily commute, whilst going for an afternoon walk or on a long flight. Everything including the videos, worksheets, checklists and guides are downloadable so there are no excuses.

+ Any other questions?

Feel free to email me personally at